The Livelihood Development Programs
After decades of limited success in eliminating rural poverty, new ideas about rural development are now emerging. The WHI has designed its rural development plan, in close connection with its livelihood development approach. Our livelihood development approach drives to work with people, supporting them to build upon their own strengths, and realize their potential, while at the same time, acknowledging the effects of various policies and the environment, present in their areas.
People and their access to assets, are at the heart of our livelihood development strategy.
We focus on the development of five categories of assets or capital:
Human capital: The Skill, Knowledge, health and ability to work
Social capital: Social resources including informal networks, the membership of formalized groups and the relationship of “trust” that facilitates cooperation among such groups and networks.
Natural capital: Natural resources such as land, soil, water, forests and fisheries
Physical capital: The basic infrastructure of an area such as the roads, waterways, sanitation, schools, and the tools and equipments available in various forms to the public of that particular area.
Financial capital: The financial resources, including savings and credit that, are available for the execution of the above mentioned schemes.
There are Twenty Micro Enterprises working at the Pothukal Panchayat of the Malappuram district. Those enterprises owned by the poor rural women of the area, are developed by the formation of SHGs, capacity building, and creation of a sustainable physical capital by utilizing the maximum amount of technology infusion, and establishment of various marketing linkages, achieved by the women who head those enterprises. The products of those units are eco-friendly and have a greater demand in the market, than other ordinary products.
Livelihood restoration for Tsunami affected communities
The Livelihood restoration program has been implemented in three different Tsunami affected costal Panchayats viz; Karode, Thirupuram and Karumkulam. The project has been implemented along with the fianancial support of the Japan Fund for Poverty Reduction (JFPR) and the Disaster Management Department, Govt. of Kerala. Three Sanitary Napkin Production Units and a Common Quality Control and Marketing Centre have been planned under the project.